Your Brand Is the Only                    
That                    .

Do you know what differentiates your brand? What truly makes it stand out from the competition and really matter to your customers? If you don’t, you’re not alone.

While differentiated brands have triumphed through four industrial revolutions and continue to dominate our markets today, the truth is that a significant minority of companies know what makes their brands different. To help change this, Think Shift has partnered with the esteemed Marty Neumeier (author of books like The Brand Gap and Zag, and brand strategist for companies like Apple and Google), to develop our collective Onlyness Process. Combining Think Shift’s pragmatic branding models with Marty’s strategic thought leadership, our Onlyness Process focuses on the sweet-spot of brand differentiation (the overlap of what makes your brand Relevant, Authentic and Different) to deliver a clear, articulate and actionable definition of your Onlyness.