Do you know what differentiates your brand? What truly makes it stand out from the competition and really matter to your customers? If you don’t, you’re not alone.
While differentiated brands have triumphed through four industrial revolutions and continue to dominate our markets today, the truth is that a significant minority of companies know what makes their brands different. To help change this, Think Shift has partnered with the esteemed Marty Neumeier (author of books like The Brand Gap and Zag, and brand strategist for companies like Apple and Google), to develop our collective Onlyness Process. Combining Think Shift’s pragmatic branding models with Marty’s strategic thought leadership, our Onlyness Process focuses on the sweet-spot of brand differentiation (the overlap of what makes your brand Relevant, Authentic and Different) to deliver a clear, articulate and actionable definition of your Onlyness.
In addition, for the first time ever and only through Think Shift, you also get a pre-vetted set of applicable taglines developed exclusively for your brand by Marty Neumeier himself.
Director of Brand Transformation
Author of branding bestsellers like The Brand Gap, Zag, and The Brand Flip, Marty Neumeier is one of the most influential thought leaders in branding today. Over his 30+ year career, Marty has consulted for some of the world’s largest and most influential companies including Apple, Adobe, Google and Microsoft. Today, Marty remains one of the foremost brand strategists, focusing his time on executive consulting, writing and presenting to business leaders and marketers around the world.
Find Your Brand’s Onlyness
Take the action, and we’ll reach out to discuss our Brand Onlyness process.