It’s Time Agri-Marketers Start Thinking Like CEOs
Did you know 1 in 4 CEOs have a background in marketing? Marketers are in a unique position to have a significant impact on key areas of the organization. Here are 5 things you can tackle today, if you want to pave a path to the C-Suite tomorrow.
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How to Differentiate in a Commoditized Ag Industry
Due to increased commoditization, it has become harder for agricultural brands to differentiate from one another. This article proposes a new strategy to tackle this challenge and establish true differentiation.
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The Awakening of Intentional “Agri-Culture”
With continued consolidation taking place across the agriculture industry, companies are waking up to the importance of defining and implementing an intentional corporate culture; something that provides a significant competitive advantage in the relationship-driven ag industry.
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Don’t Mix the Kool-Aid: Why Intentional Cultures are Critical for Agriculture Merger Success
The agriculture industry has experienced a dearth of M&A activity unlike ever before and it its wake lay the employees, customers, vendors and others who must now figure out their new normal. While most organizations invest in the legal, operational and physical efforts required to turn two into one, few strategically consider and plan for cultural alignment.
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What Marty Neumeier Brings to Agriculture
For far too long, ag companies have relied on agencies and consultants who “specialize in ag” thereby missing out on the depth of world-class talent that exists outside our industry. By partnering with legendary brand guru Marty Neumeier, Think Shift is bringing that world-class brand talent to the ag industry – and it’s pretty darn exciting :)
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