What has your website done for you lately? With remarkable content and an excellent user experience, your website can become a powerful lead-generation tool to attract prospects, generate leads, find customers and develop advocates.

This Think Shift Academy webinar was be led by Eric Postma, Inbound Lead, and Kevin Gordon, Digital Marketing Lead.

But how do you create content that drives traffic to your website? How do you identify which visitors to your page are worthwhile leads? Is there a tangible way to measure the ROI of digital marketing? Think Shift's Eric Postma and Kevin Gordon are here to help you answer these questions. Through this webinar, you will learn how inbound marketing, social media and digital marketing can drive new business for your organization.

Viewers of this recorded webinar will learn:

  • How digital marketing strategies can help you track the ROI of marketing investments
  • How to attribute sales to your specific actions on digital media
  • The basics of inbound marketing, best practices and how it can drive your leads
  • How marketing software (e.g. HubSpot) can provide customer insights to your sales team
  • How social media can drive your leads through re-marketing and targeted ads

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