Are you approaching your marketing budget as an expense or as an investment?

The traditional approach to marketing — spending thousands on paid media and campaigns — has more and more marketers watching their ROI disappear into thin air. What if your organization invested in owned assets that generate value, year over year?

The How to Make Marketing an Investment whitepaper will explain:
  • How to make better long-term marketing decisions that cost less and grow returns
  • Balance sheet versus income statement thinking, and how they impact your business
  • Three tools to help you quantify your marketing investment and maximize value