Are you approaching your marketing budget as an expense or as an investment?
The traditional approach to marketing — spending thousands on paid media and campaigns — has more and more marketers watching their ROI disappear into thin air. What if your organization invested in owned assets that generate value, year over year?
- How to make better long-term marketing decisions that cost less and grow returns
- Balance sheet versus income statement thinking, and how they impact your business
- Three tools to help you quantify your marketing investment and maximize value