Recent research shows that agriculture companies are behind in their adoption and use of digital. Our new white paper provides a three-step process to embrace digital and change the game.
Over the past decade, farmers have adopted digital at a break-neck pace but many of the Ag companies that service them have failed to keep up. This presents a valuable opportunity to step out ahead, forging strong and lasting digital connections with the market. But before Ag companies can embrace a new marketing strategy for tomorrow, they must first recognize the digital gap that exists today.
- A three-step approach to understanding the digital gap in the Ag industry and the opportunities it presents.
- An analysis comparing the Ag industry to other industries that also sell to farmers and rural audiences.
- Four fundamental principles to keep top of mind when you integrate digital in your strategy.