To bridge the digital gap that has emerged between agriculture and other "farmer-focused" industries, you must first understand the divide.
This Think Shift Academy webinar was led by David Lazarenko, President of Agency Services.
This webinar was not a rehashing of digital trends, new channels and technologies, or data on how digital the world is or how it's being used. Instead, we spoke to the fact that digital has and will continue to change the fundamental practices of marketing and that many agricultural organizations have failed to recognize and adapt to this.
To shed light on the digital gap that has emerged between agriculture and other "farmer-focused" industries, we dove into the following three key areas of concern, providing "best practice" examples pulled from digitally successful non-Ag organizations.
- Income Statement vs. Balance Sheet
- Creative vs. Creator
- 1-to-Many (Marketing) to 1-to-1 (Mattering)